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Showing 13 to 24 of 264 entries
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Wisdom of the crowd.

Nature

[No authors listed]
PMID: 16292279
Nature. 2005 Nov 17;438(7066):281. doi: 10.1038/438281a.

No abstract available.

Marketing for results.

The Canadian nurse

Donner GJ, Wheeler MM.
PMID: 15623007
Can Nurse. 2004 Nov;100(9):14-5.

No abstract available.

Closing the deal.

Nature

Hoag H.
PMID: 17162784
Nature. 2006 Nov 09;444(7116):238-9. doi: 10.1038/444238a.

No abstract available.

MarketBusting: strategies for exceptional business growth.

Harvard business review

McGrath RG, MacMillan IC.
PMID: 15768678
Harv Bus Rev. 2005 Mar;83(3):80-9, 148.

If company leaders were granted a single wish, it would surely be for a reliable way to create new growth businesses. Business practitioners'overwhelming interest in this subject prompted the authors to conduct a three-year study of organizational growth--specifically, to...

Know your marketplace.

Marketing health services

Koenecke-Grant C.
PMID: 16579367
Mark Health Serv. 2006;26(1):43.

No abstract available.

Consumer organisations criticise influence of drug companies.

BMJ (Clinical research ed.)

Kmietowicz Z.
PMID: 15499094
BMJ. 2004 Oct 23;329(7472):937. doi: 10.1136/bmj.329.7472.937.

No abstract available.

Glittering prizes.

Nature

Powell K.
PMID: 15071599
Nature. 2004 Apr 08;428(6983):676-7. doi: 10.1038/nj6983-676a.

No abstract available.

Ghost marketing: pharmaceutical companies and ghostwritten journal articles.

Perspectives in biology and medicine

Moffatt B, Elliott C.
PMID: 17259673
Perspect Biol Med. 2007;50(1):18-31. doi: 10.1353/pbm.2007.0009.

The use of ghostwriters by industry is subject to increasing public attention and scrutiny. This article addresses the practice and ethics of scientific ghostwriting. We focus on the type of ghostwriting that involves a pharmaceutical company hiring a medical...

The sales learning curve.

Harvard business review

Leslie M, Holloway CA.
PMID: 16846194
Harv Bus Rev. 2006 Jul-Aug;84(7):114-23, 189.

When a company launches a new product into a new market, the temptation is to immediately ramp up sales force capacity to gain customers as quickly as possible. But hiring a full sales force too early just causes the...

Toeing the line. With added scrutiny, vendors heeding physician marketing rules.

Modern healthcare

Chimonas S, Patterson L, Rothman D.
PMID: 18998454
Mod Healthc. 2008 Oct 27;38(43):20.

No abstract available.

Marketing myopia. 1960.

Harvard business review

Levitt T.
PMID: 15252891
Harv Bus Rev. 2004 Jul-Aug;82(7):138-49.

No abstract available.

Courts crack down on drug marketing strategies.

Nature medicine

Ready T.
PMID: 15229493
Nat Med. 2004 Jul;10(7):655. doi: 10.1038/nm0704-655a.

No abstract available.

Showing 13 to 24 of 264 entries