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Hatala MN, Prehodka J. Content analysis of gay male and lesbian personal advertisements. Psychol Rep. 1996;78(2):371-4doi: 10.2466/pr0.1996.78.2.371.
Hatala, M. N., & Prehodka, J. (1996). Content analysis of gay male and lesbian personal advertisements. Psychological reports, 78(2), 371-4. https://doi.org/10.2466/pr0.1996.78.2.371
Hatala, M N, and Prehodka, J. "Content analysis of gay male and lesbian personal advertisements." Psychological reports vol. 78,2 (1996): 371-4. doi: https://doi.org/10.2466/pr0.1996.78.2.371
Hatala MN, Prehodka J. Content analysis of gay male and lesbian personal advertisements. Psychol Rep. 1996 Apr;78(2):371-4. doi: 10.2466/pr0.1996.78.2.371. PMID: 9148289.
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Psychol Rep. 1996 Apr;78(2):371-4. doi: 10.2466/pr0.1996.78.2.371.

Content analysis of gay male and lesbian personal advertisements.

Psychological reports

M N Hatala, J Prehodka

Affiliations

  1. Division of Social Science, Northeast Missouri State University, Kirksville, Missouri 63501, USA SS08%[email protected].

PMID: 9148289 DOI: 10.2466/pr0.1996.78.2.371

Abstract

396 randomly selected gay and lesbian personal advertisements were analyzed for content. Analysis supported the hypotheses that the 198 men are more interested in sexuality and physical attractiveness, while the 198 women are more concerned with the personality characteristics of prospective partners.

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