Am J Psychiatry. 1978 Nov;135(11):1380-3. doi: 10.1176/ajp.135.11.1380.

A marketplace model of consultation psychiatry in the general hospital.

The American journal of psychiatry

F G Guggenheim

PMID: 101088 DOI: 10.1176/ajp.135.11.1380

Abstract

The manner in which internists and surgeons view potential psychiatric consultations is analogous to the way in which consumers evalute a service or product in the marketplace. Factors that determine a purchase or a consultation request include 1) perception of need, 2) prior attitude and experience, 3) projected image, 4) availability, and 5) cost/benefit ratio. The author presents a model of psychiatric consultation, with similarities between research and development, manufacturing and merchandising phases on the one hand, and negotiation, investigation, and implementation phases on the other.

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MeSH terms

• Commerce
• Cost-Benefit Analysis
• General Surgery
• Health Resources*
• Hospitals, General
• Internal Medicine
• Marketing of Health Services*
• Models, Theoretical*
• Psychiatry*
• Referral and Consultation*

Publication Types

• Journal Article

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