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Cantor AB, Miller MC, Murphy E, et al. Comparison of media for dissemination of information about cancer in rural communities. South Med J. 1979;72(10):1232-5doi: 10.1097/00007611-197910000-00004.
Cantor, A. B., Miller, M. C., Murphy, E., & Larisey, L. (1979). Comparison of media for dissemination of information about cancer in rural communities. Southern medical journal, 72(10), 1232-5. https://doi.org/10.1097/00007611-197910000-00004
Cantor, A B, et al. "Comparison of media for dissemination of information about cancer in rural communities." Southern medical journal vol. 72,10 (1979): 1232-5. doi: https://doi.org/10.1097/00007611-197910000-00004
Cantor AB, Miller MC, Murphy E, Larisey L. Comparison of media for dissemination of information about cancer in rural communities. South Med J. 1979 Oct;72(10):1232-5. doi: 10.1097/00007611-197910000-00004. PMID: 482974.
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South Med J. 1979 Oct;72(10):1232-5. doi: 10.1097/00007611-197910000-00004.

Comparison of media for dissemination of information about cancer in rural communities.

Southern medical journal

A B Cantor, M C Miller, E Murphy, L Larisey

PMID: 482974 DOI: 10.1097/00007611-197910000-00004

Abstract

A study was done in Orangeburg County, South Carolina, to compare the effectiveness of the various mass media--television, radio, and newspaper--for the dissemination of educational material about cancer. Effectiveness of these media in reaching certain subpopulations defined by race, sex, income, and population density was also examined. The newspaper was found to be generally more effective than other media. This superiority held for almost all subpopulations. Furthermore, it was found that certain subpopulations differed from others in the extent to which they were reached by a particular medium.

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