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Nelson CW, Goldstein AS. Health care quality: the new marketing challenge. Health Care Manage Rev. 1989;14(2):87-95
Nelson, C. W., & Goldstein, A. S. (1989). Health care quality: the new marketing challenge. Health care management review, 14(2), 87-95.
Nelson, C W, and Goldstein, A S. "Health care quality: the new marketing challenge." Health care management review vol. 14,2 (1989): 87-95.
Nelson CW, Goldstein AS. Health care quality: the new marketing challenge. Health Care Manage Rev. 1989;14(2):87-95. PMID: 2714983.
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Health Care Manage Rev. 1989;14(2):87-95.

Health care quality: the new marketing challenge.

Health care management review

C W Nelson, A S Goldstein

Affiliations

  1. Northeastern University, College of Business Administration, Boston, Massachusetts.

PMID: 2714983

Abstract

More and more buyers of health care are evaluating the quality of care as well as the cost. To stay competitive, providers must now learn how to sell quality.

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