Display options
Cite
Darling JR, Bussom RS. A comparative analysis of the attitudes of dentists toward the advertising of their fees and services. J Dent Educ. 1977;41(2):59-67
Darling, J. R., & Bussom, R. S. (1977). A comparative analysis of the attitudes of dentists toward the advertising of their fees and services. Journal of dental education, 41(2), 59-67.
Darling, J R, and Bussom, R S. "A comparative analysis of the attitudes of dentists toward the advertising of their fees and services." Journal of dental education vol. 41,2 (1977): 59-67.
Darling JR, Bussom RS. A comparative analysis of the attitudes of dentists toward the advertising of their fees and services. J Dent Educ. 1977 Feb;41(2):59-67. PMID: 264291.
Copy Download .nbib Format: NLM
Share it on
Full text links
Wiley

J Dent Educ. 1977 Feb;41(2):59-67.

A comparative analysis of the attitudes of dentists toward the advertising of their fees and services.

Journal of dental education

J R Darling, R S Bussom

PMID: 264291

Abstract

Restrictions on advertising about services performed by professional groups have recently been questioned by the government and consumers. The purpose of this study was to determine dentists' attitudes about the use of advertising in their profession and to compare the results with responses from physicians, attorneys, and accountants. While a survey of these groups in three metropolitan areas indicates mild support for advertising in general, there was a definite negative reaction to advertising in the respective professions. Participants also reported their attitudes about the effects of advertising on prices and fees, quality of services, and public expectations and governmental regulations.

Similar articles

Show all 37 similar articles

MeSH terms

Publication Types

LinkOut - more resources