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Showing 1 to 12 of 264 entries
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Evidence-based practice: triumph of style over substance?.

Health information and libraries journal

Booth A.
PMID: 21831224
Health Info Libr J. 2011 Sep;28(3):237-41. doi: 10.1111/j.1471-1842.2011.00949.x. Epub 2011 Jun 27.

This feature examines the success of evidence-based practice (EBP) and the associated Cochrane Collaboration. It seeks to identify critical success factors associated with the way that both initiatives have been marketed. The simplicity of the original message used by...

No ifs, no buts, no follow-on milk.

Lancet (London, England)

The Lancet.
PMID: 27301806
Lancet. 2016 May 21;387(10033):2064. doi: 10.1016/S0140-6736(16)30599-2.

No abstract available.

Revue medicale suisse

Luthy C.
PMID: 28671796
Rev Med Suisse. 2016 Aug 24;12(527):1395.

No abstract available.

Author reply: To PMID 22928174.

Annals of internal medicine

Wallace EA, Schumann JH, Weinberger SE.
PMID: 23552298
Ann Intern Med. 2013 Mar 19;158(6):500. doi: 10.7326/0003-4819-158-6-201303190-00019.

No abstract available.

Same song, different audience: pharmaceutical promotion targeting non-physician health care providers.

PLoS medicine

Yeh JS, Kesselheim AS.
PMID: 24302891
PLoS Med. 2013 Nov;10(11):e1001560. doi: 10.1371/journal.pmed.1001560. Epub 2013 Nov 26.

No abstract available.

Exploring the e-cigarette e-commerce marketplace: Identifying Internet e-cigarette marketing characteristics and regulatory gaps.

Drug and alcohol dependence

Mackey TK, Miner A, Cuomo RE.
PMID: 26431794
Drug Alcohol Depend. 2015 Nov 01;156:97-103. doi: 10.1016/j.drugalcdep.2015.08.032. Epub 2015 Sep 26.

BACKGROUND: The electronic cigarette (e-cigarette) market is maturing into a billion-dollar industry. Expansion includes new channels of access not sufficiently assessed, including Internet sales of e-cigarettes. This study identifies unique e-cigarette Internet vendor characteristics, including geographic location, promotional strategies,...

Multiple Openings and Competitiveness of Forward Markets: Experimental Evidence.

PloS one

Ferreira JL, Kujal P, Rassenti S.
PMID: 27442516
PLoS One. 2016 Jul 21;11(7):e0158098. doi: 10.1371/journal.pone.0158098. eCollection 2016.

We test the competition enhancing effect of selling forward in experimental Cournot duopoly and quadropoly with multiple forward markets. We find that two forward periods yields competitive outcomes and that the results are very close to the predicted theoretical...

[Marketing research in health service].

Giornale italiano di nefrologia : organo ufficiale della Societa italiana di nefrologia

Ameri C, Fiorini F.
PMID: 26005934
G Ital Nefrol. 2015 Mar-Apr;32(2).

Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing. The key words in this definition are: systematic, objective and analysis. Marketing...

Marketing trends impede conceptual integration in psychology courses: Comment on Gurung et al. (2016).

The American psychologist

Carver CS.
PMID: 28221070
Am Psychol. 2017 Feb-Mar;72(2):176-177. doi: 10.1037/amp0000033.

A recent American Psychologist article on teaching (Gurung et al., 2016) stressed the importance of fostering integration across topic areas. A current trend in publishing and marketing of textbooks is creating pressure that makes this goal harder to implement....

Should nursing be an all-graduate profession?.

Nursing times

Hakesley-Brown R, Chapman P.
PMID: 12478926
Nurs Times. 2002 Nov 12-18;98(46):18-9.

No abstract available.

The end of corporate imperialism.

Harvard business review

Prahalad CK, Lieberthal K.
PMID: 12884671
Harv Bus Rev. 2003 Aug;81(8):109-17, 142.

As they search for growth, multinational corporations will have no choice but to compete in the big emerging markets of China, India, Indonesia, and Brazil. But while it is still common to question how such corporations will change life...

Pharma marketers can use the net to turn consumer demand into requests and enhance compliance, but not without "push-back".

Internet healthcare strategies

Bernard S.
PMID: 12961837
Internet Healthc Strateg. 2003 Aug;5(8):5-7.

No abstract available.

Showing 1 to 12 of 264 entries